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Books > Earth & environment > The environment > Environmentalist, conservationist & Green organizations
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Creative (Climate) Communications - Productive Pathways for Science, Policy and Society (Paperback)
Loot Price: R942
Discovery Miles 9 420
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Creative (Climate) Communications - Productive Pathways for Science, Policy and Society (Paperback)
Expected to ship within 10 - 15 working days
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Conversations about climate change at the science-policy interface
and in our lives have been stuck for some time. This handbook
integrates lessons from the social sciences and humanities to more
effectively make connections through issues, people, and things
that everyday citizens care about. Readers will come away with an
enhanced understanding that there is no 'silver bullet' to
communications about climate change; instead, a 'silver buckshot'
approach is needed, where strategies effectively reach different
audiences in different contexts. This tactic can then significantly
improve efforts that seek meaningful, substantive, and sustained
responses to contemporary climate challenges. It can also help to
effectively recapture a common or middle ground on climate change
in the public arena. Readers will come away with ideas on how to
harness creativity to better understand what kinds of
communications work where, when, why, and under what conditions in
the twenty-first century.
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