Never has there been a greater technological development in the
field of communication than the one witnessed on our modern age.
Ther has been a huge development in this field due to the
development of computers and new techniques to produce, store, and
transmit infromation. My research aims to be both explorative and
explanatory. The study focuses on the development of communication
satellites, and takes the Egyptian satellite "Nilesat" as a case
study. The need for satellite in mass media in the Arab World was
detected due to the strong impact of Western media on Arab viewers.
The theoretical framwork of the research is based mainly on two
theories: The knowledge Gap Hypothesis and the Uses and
Gratifications Theory. The research has an objective of answering
questions regarding the need to the Nilesat, other providers of
satellite services, and services of Nilesat. Another objective was
to check if the penetration of the Nilesat narrowed the knowledge
gap between Egypt and the developed countries. The research helps
shed light on the new broadcasting enviroment. It is specially
useful to professionals in communications and anyone who is
interested in the broadcasting field.
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