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Breaking Down Language and Cultural Barriers through Contemporary Global Marketing Strategies (Hardcover)
Loot Price: R6,536
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Breaking Down Language and Cultural Barriers through Contemporary Global Marketing Strategies (Hardcover)
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One of the most challenging obstacles for many businesses in
successfully reaching a global market stems from cultural and
language barriers and the lack of a clear understanding of this
issue. It is critical for businesses to understand these cultural
and language barriers and how to face them through effective
communications and cultural sensitivity. The companies that will
thrive and see the most success are the ones whose employees
communicate and collaborate effectively with customers, suppliers,
and partners all over the world. Breaking Down Language and
Cultural Barriers Through Contemporary Global Marketing Strategies
provides both empirical and theoretical research focused on ways
that business professionals and organizations are breaking down
cultural and language barriers, integrating cultural sensitivity,
and implementing cross-cultural management practices into their
daily business practices. Featuring research on topics such as
origin effects, consumption culture, and cross-cultural management,
managers, consultants, academic researchers, practitioners,
business educators, and advanced students in various disciplines
will find the content within this publication to be beneficial.
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