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Communicating Water's Value - Talking Points, Tips & Strategies (Paperback)
Loot Price: R2,168
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Communicating Water's Value - Talking Points, Tips & Strategies (Paperback)
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Water professionals are responsible for shaping and sometimes
changing consumers' perceptions about the value of water. Consumers
can mistakenly undervalue water's worth by assuming it should be
provided at no cost to the public. This book by Melanie Goetz
outlines how water professionals can encourage customers to
appreciate water as the precious commodity it is by driving the
message that it needs to be paid for just like other valuable
services. The tactics outlined can be especially useful during
situations such as advocating for proposed rate hikes, or when
conservation measures are needed. Goetz goes into depth about the
consumer behavior and psychology that drives people's understanding
of worth. Communicating Water's Value also includes "success
stories" from various utilities and corporations who implemented
strategies that effectively shaped and changed the public's
perception of the value of water.
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