Street vendors are ubiquitous across the world and throughout
history. They are part of almost any distribution chain, and play
an important role in the marketing of consumer goods particularly
to poorer customers. Focusing on the food trades, this
multi-disciplinary volume explores the dynamics of street selling
and its impact on society. Through an investigation of food
hawking, the volume both showcases the latest results from a
subject that has seen the emergence of a significant body of
innovative and adventurous scholarship, and advances the
understanding of street vending and its impact on society by
stimulating interdisciplinary and cross-disciplinary discussions.
Covering a time span of approximately two millennia, from antiquity
to the present, the book includes chapters on Europe and Asia, and
covers a diverse range of themes such as the identity of food
sellers (in terms of gender, ethnicity, and social status); the
role of the street seller in the distribution of food; the
marketing of food; food traders and the establishment; the
representation of food hawkers; and street traders and economic
development. By taking a dynamic approach, the collection has
enabled its contributors to cross disciplinary boundaries and
engage in discussions which extend beyond the limits of their own
academic fields, and thus provide a fresh appreciation of this
ancient phenomenon.
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