This book advances the current literature on destination marketing
by using innovative up-to-date case studies from a wide
geographical representation. The contributors examine new methods
and marketing approaches used within the field through a
combination of theoretical and practical approaches. With
discussions of topics including image, branding, attractions and
competitiveness, the chapters in this volume offer new insight into
contemporary developments such as medical tourism, Islamic tourism
and film-induced tourism. Presenting detailed findings and a range
of methodologies, ranging from surveys to travel writings and
ethnography, this book will be of interest to students, scholars
and practitioners in the fields of tourism and marketing.
General
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