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High-Tech, High-Touch Customer Service - Inspire Timeless Loyalty in the Demanding New World of Social Commerce (Paperback, Special ed.)
Loot Price: R371
Discovery Miles 3 710
You Save: R60
(14%)
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High-Tech, High-Touch Customer Service - Inspire Timeless Loyalty in the Demanding New World of Social Commerce (Paperback, Special ed.)
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List price R431
Loot Price R371
Discovery Miles 3 710
You Save R60 (14%)
Expected to ship within 12 - 17 working days
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Twitter, smartphones, and self-service kiosks are taking over, and
tech-savvy business dealings are no longer an advantage--they're a
requirement. With entertaining humor and inarguable logic, author
Micah Solomon offers surefire strategies for success by exploring
the timelessness of customer service (i.e., what hasn't changed),
the high-tech tools that could give you a customer service
advantage, and the systemic social shifts that are changing your
customer's expectations of the way you do business. You'll learn
inside secrets of wildly successful customer service initiatives,
from internet startups to venerable brands, and how to turn casual
customers into fervent supporters who will spread the word far and
wide--online and off. High-Tech, High-Touch Customer Service does
this by teaching readers the six major customer trends and what
they mean for business; the eight unbreakable rules for social
media customer service; how to effectively address online
complainers and saboteurs on Yelp, Twitter, TripAdvisor, and other
forums; how to understand and leverage the rising power of
self-service; and how to build a company culture that breeds
stellar customer service.With special features including lessons
from the latest newsworthy customer service blunders, you'll be
equipped to retool old-fashioned customer service and turn
time-strapped, screen-addicted, value-savvy, and socially engaged
critics into fervent loyal customers who help your business thrive.
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