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The Business of Platforms - Strategy in the Age of Digital Competition, Innovation, and Power (Hardcover)
Loot Price: R522
Discovery Miles 5 220
You Save: R175
(25%)
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The Business of Platforms - Strategy in the Age of Digital Competition, Innovation, and Power (Hardcover)
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List price R697
Loot Price R522
Discovery Miles 5 220
You Save R175 (25%)
Expected to ship within 12 - 17 working days
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A trio of experts on high-tech business strategy and innovation
reveal the principles that have made platform businesses the most
valuable firms in the world and the first trillion-dollar
companies. Managers and entrepreneurs in the digital era must learn
to live in two worlds-the conventional economy and the platform
economy. Platforms that operate for business purposes usually exist
at the level of an industry or ecosystem, bringing together
individuals and organizations so they can innovate and interact in
ways not otherwise possible. Platforms create economic value far
beyond what we see in conventional companies. The Business of
Platforms is an invaluable, in-depth look at platform strategy and
digital innovation. Cusumano, Gawer, and Yoffie address how a small
number of companies have come to exert extraordinary influence over
every dimension of our personal, professional, and political lives.
They explain how these new entities differ from the powerful
corporations of the past. They also question whether there are
limits to the market dominance and expansion of these digital
juggernauts. Finally, they discuss the role governments should play
in rethinking data privacy laws, antitrust, and other regulations
that could reign in abuses from these powerful businesses. Their
goal is to help managers and entrepreneurs build platform
businesses that can stand the test of time and win their share of
battles with both digital and conventional competitors. As experts
who have studied and worked with these firms for some thirty years,
this book is the most authoritative and timely investigation yet of
the powerful economic and technological forces that make platform
businesses, from Amazon and Apple to Microsoft, Facebook, and
Google-all dominant players in shaping the global economy, the
future of work, and the political world we now face.
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