Musician, nightlife impresario, record label executive,
photographer, and author, Michael Alago takes readers through this
amazing journey that is his life. Alago grew up in Brooklyn, New
York, in a large, spirited, and devoted Puerto Rican family.
Through his early passion for music, art, theater, and photography,
he soon found himself rubbing elbows with many downtown NYC scene
makers, from Stiv Bators to Jean Michel Basquiat, Cherry Vanilla
and Wayne County to Deborah Harry and Robert Mapplethorpe. As an
underage teenager going to Max's Kansas City, CBGB, and various art
galleries, Alago also began running The Dead Boys fan club. A few
years later, he became the assistant music director for legendary
nightclubs the Ritz and the Red Parrot. At age twenty-four, he
began a storied career as an A&R executive at Elektra Records
that started with signing Metallica in the summer of 1984, changing
the entire landscape of rock 'n' roll and heavy metal. Alago
continued to work in A&R for both Palm Pictures and Geffen
Records. He was thrilled to executive-produce albums by Cyndi
Lauper, Public Image Ltd, White Zombie, and Nina Simone. In the
late 1980s, he was diagnosed with HIV, which manifested into
full-blown AIDS ten years later. He survived to continue his music
career, but in 2005, he left music to pursue his other love:
photography. Alago went on to publish three bestselling books:
Rough Gods, Brutal Truth, and Beautiful Imperfections with
German-based publisher Bruno Gmunder. He has since overcome his
longtime addiction to drugs and alcohol. In his clean and sober
life, he has reconnected with his family, continues to be a working
photographer as well as record producer, and only through the grace
of his 12-Step program is he able to live this big, beautiful life.
In 2017, a documentary directed by Drew Stone and produced by
Michael Alex on Alago's wildly successful career in music was
released in theaters and on Netflix, entitled Who the Fuck Is That
Guy? The Fabulous Journey of Michael Alago.
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