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Books > Business & Economics > Business & management > Sales & marketing

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International Marketing (Paperback, 10th) Loot Price: R1,281
Discovery Miles 12 810
You Save: R152 (11%)
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International Marketing (Paperback, 10th): Michael Czinkota, Ilkka A. Ronkainen

International Marketing (Paperback, 10th)

Michael Czinkota, Ilkka A. Ronkainen

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List price R1,433 Loot Price R1,281 Discovery Miles 12 810 | Repayment Terms: R120 pm x 12* You Save R152 (11%)

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INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world

General

Imprint: Wadsworth Publishing Co Inc
Country of origin: United States
Release date: August 2012
First published: August 2012
Authors: Michael Czinkota • Ilkka A. Ronkainen
Dimensions: 272 x 213 x 30mm (L x W x T)
Format: Paperback - Trade
Pages: 720
Edition: 10th
ISBN-13: 978-1-133-62751-7
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-133-62751-X
Barcode: 9781133627517

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