International Marketing (Paperback, 11th edition)

Examine today's best practices and key issues impacting international marketing with the best-selling, upper-level international marketing text -- Czinkota/Ronkainen/Cui's INTERNATIONAL MARKETING, 11E. This innovative resource offers cutting-edge international marketing strategies and guidelines using the latest examples. You explore the range of international marketing topics, from start-up operations and new market entry considerations to key international issues confronting today's giant global marketers. Updates address international e-commerce and technology as well as the impact of culture and government on marketing throughout the world. Case studies highlight the latest marketing practices in real organizations, while Internet exercises focus on online opportunities. This in-depth coverage prepares you for success in today's international business world, whether you are an upcoming international marketer or practicing executive.

General

Imprint:	South-Western College Publishing
Country of origin:	United States
Release date:	2022
First published:	2022
Authors:	Michael Czinkota • Ilkka Ronkainen • Annie Cui
Dimensions:	274 x 214 x 24mm (L x W x T)
Format:	Paperback
Pages:	720
Edition:	11th edition
ISBN-13:	978-0-357-44512-9
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	0-357-44512-0
Barcode:	9780357445129

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