The name Hershey evokes many things: chocolate bars, the company
town in Pennsylvania, one of America's most recognizable brands.
But who was the man behind the name? In this compelling biography,
Pulitzer Prize-winning journalist Michael D'Antonio gives us the
real-life rags-to-riches story of Milton S. Hershey, a largely
uneducated businessman whose idealistic sense of purpose created an
immense financial empire, a town, and a legacy that lasts to this
day.
Hershey, the son of a minister's daughter and an irresponsible
father who deserted the family, began his career inauspiciously
when the two candy shops he opened both went bankrupt. Undeterred,
he started the Lancaster Caramel Company, which brought him success
at last. Eventually he sold his caramel operation and went on to
perfect the production process of chocolate to create a stable,
consistent bar with a long shelf life...and an American icon was
born.
Hershey was more than a successful businessman -- he was a
progressive thinker who believed in capitalism as a means to higher
goals. He built the world's largest chocolate factory and a utopian
village for his workers on a large tract of land in rural
Pennsylvania, and used his own fortune to keep his workers employed
during the Great Depression. In addition, he secretly willed his
fortune to a boys' school and orphanage, both of which now control
a vast endowment.
Extensively researched and vividly written, "Hershey" is the
fascinating story of this uniquely American visionary.
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