The Consumer Trap blows the lid off the trillion-dollar-a-year
business marketing industry, explaining how it continues to soak up
economic and environmental resources and dominate the personal
lives of citizens. Flouting conventional mainstream and radical
thinking about consumer culture, Michael Dawson reveals how
corporate marketing embodies and extends into personal life the
scientific management principles famously enunciated by Frederick
Winslow Taylor, whose earliest disciples predicted the big business
marketing revolution. After revealing why corporate capitalism
fuels an ever-increasing marketing race, Dawson provides a
step-by-step account of how this behemoth works and expands. Using
firsthand evidence, he explains in detail how big business
marketing campaigns penetrate and profoundly affect the lives of
ordinary Americans. Dawson argues that if people are to escape the
costly consumer trap set by the overclass, they will need to renew
class struggle from below, inventing new institutions for
democratically governing and implementing major economic decisions.
A blueprint for reinventing the study and debate of the
sociocultural effects of corporate marketing practices, The
Consumer Trap makes big business marketing a target of direct
historical and sociological scrutiny.
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