Electrifying in its simplicity - like all great breakthroughs -
COMPETITIVE STRATEGY captures the complexity of industry
competition in five underlying forces. Author Michael Porter
introduces one of the most powerful competitive tools yet
developed: his three generic strategies - lowest cost,
differentiation, and focus - which bring structure to the task of
strategic positioning. He shows how competitive advantage can be
defined in terms of relative cost and relative prices, thus linking
it directly to profitability, and presents a whole new perspective
on how profit is created and divided. More than a million managers
in both large and small companies, investment analysts,
consultants, students, and scholars throughout the world have
internalised Porter's ideas and applied them to assess industries,
understand competitors and choose competitive positions.
COMPETITIVE STRATEGY has filled a void in management thinking. It
provides an enduring foundation and grounding point on which all
subsequent work can be built. Porter's rich frameworks and deep
insights comprise a sophisticated view of competition unsurpassed
in the last quarter-century.
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