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Marketing Madness - A Survival Guide for a Consumer Society (Paperback) Loot Price: R1,247
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Repayment Terms: R117 pm x 12*
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Marketing Madness - A Survival Guide for a Consumer Society (Paperback): Michael F. Jacobson, Laurie Ann Mazur, Ralph Nader

Marketing Madness - A Survival Guide for a Consumer Society (Paperback)

Michael F. Jacobson, Laurie Ann Mazur, Ralph Nader

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Loot Price R1,247 Discovery Miles 12 470 | Repayment Terms: R117 pm x 12*

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Marketing Madness - A Survival Guide for a Consumer Society (Paperback): Michael F. Jacobson, Laurie Ann Mazur, Ralph Nader
Marketing Madness - A Survival Guide for…
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This book documents the "unholy alliance" between corporations and Hollywood and takes up issues as how marketers turn citizens into consumers, ads that kill, sex in advertising, marketing in public schools, and selling of social issues. It acts as a primer on the social ills of commercialism.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: October 2020
First published: 1995
Authors: Michael F. Jacobson • Laurie Ann Mazur • Ralph Nader
Format: Paperback
Pages: 260
ISBN-13: 978-0-367-15894-1
Categories: Books > Social sciences > Sociology, social studies > Social institutions > General
Books > Social sciences > Sociology, social studies > Social issues > General
LSN: 0-367-15894-9
Barcode: 9780367158941

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