Bachelor Thesis from the year 2012 in the subject Business
economics - Business Ethics, Corporate Ethics, grade: 5 von 5, Free
University of Bozen-Bolzano (School of Economics and Management),
language: English, abstract: In recent years the problems created
by shareholder value as a principle of corporate governance became
topic of broad discussions. This thesis tries to answer the
question if corporate culture could be able to prevent the problems
and risks that emerge by shareholder value. In a first step the
concepts of shareholder value and corporate culture are analyzed
and defined in detail. For the purpose of this thesis the
phenomenon of value is explained as sustainable long-term profit
for investors. Secondly, the problems of shareholder value as a
principle of corporate governance is examined and it is shown that
the main issue in this context is the lack of mutual trust between
interest groups within corporations and the moral dilemma resulting
from this. Thereafter by comparing corporate culture in different
countries it is demonstrated that the German approach in corporate
culture is the most convenient in order to create mutual trust.
Nevertheless the results of this thesis yield that corporate
culture has to be developed over time and cannot be introduced a
priori by imposing a new corporate identity. In order to create a
strong corporate culture which could solve the moral dilemma an
environment of mutual trust between employees, executive officers
and shareholders has to be established.
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