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The Power to Persuade - FDR, the Newsmagazines, and Going to War, 1939-1941 (Paperback)
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The Power to Persuade - FDR, the Newsmagazines, and Going to War, 1939-1941 (Paperback)
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The Power to Persuade is the true story of four magazines that
persuaded the opposition to support America's entry into World War
II, and rallied the electorate to demand belligerent military
confrontation against the Nazi-led Axis. In the decisive pre-war
years of 1939-1941, four major news magazines, Life, Look,
Newsweek, and Time, reached over 40 million readers weekly, or
almost 50% of the American electorate. The national audience of
these magazines was a key component of the American electorate.
Generally middle to upper class, this readership was not an element
of President Roosevelt's electoral coalition. Indeed, it was the
main component of Roosevelt's political opposition. Yet, by the end
of November 1941, that opposition had joined Roosevelt's electoral
consensus. The transformation of the American electorate, from the
fervent neutrality in 1939, to active belligerence against the Axis
powers in 1941, is at the heart of the electorate's evolving
support for a role for the United States as the leader of the
western alliance. The American Role as the leader of the alliance
against the Axis, was rooted in this radical transformation of the
American electorate. American unity during WWII and consensus after
the war was formulated in this transformation and leadership role.
What drove this radical transformation is the question at the
center of this book.
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