This is a fictional story to present realistic, low-cost marketing
advice that really works. A majority of small businesses fail, most
within a few years of start-up, some after a generational change in
management. Nearly two-thirds of such firms are owned or managed by
women. So, the odds are clearly stacked against Lindsay Roberts.
Fortunately, the "StreetSmart Marketer" comes to the rescue with
timely tips to help our heroine succeed. Among the topics covered
are Me Marketing versus You Marketing; How to Woo Your customers;
Cultivating Ideal Prospects; and much more. Certain to appeal to
the millions of small business owners and entrepreneurs eager for
low-cost advice to achieve greater success.
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