|
Books > Business & Economics > Business & management > Sales & marketing
|
Buy Now
Business Marketing Management B2B (Paperback, 12th edition)
Loot Price: R781
Discovery Miles 7 810
|
|
|
Business Marketing Management B2B (Paperback, 12th edition)
Our supplier does not have stock of this product at present, but they do have demand for it and we can create a special order for you. Alternatively, if you add it to your wishlist we will send you an email message should it become available from stock.
|
Reflecting the latest trends and issues, market-leading BUSINESS
MARKETING MANAGEMENT: B2B, 12e delivers comprehensive, cutting-edge
coverage that equips readers with a solid understanding of today's
fast-paced B2B market. Highlighting the similarities--and
emphasizing the differences--between consumer goods and B2B
marketing, this proven text focuses on market analysis,
organizational buying behavior, relationship management, and the
ensuing adjustments required in the marketing strategy elements
used to reach organizational customers. Its managerial approach
ties chapter concepts directly to real-world decision making. The
new edition also includes additional emphasis on automated B2B
practices and the impact of the Internet.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
