Business Marketing Management B2B (Paperback, 12th edition)

Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 12e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's fast-paced B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial approach ties chapter concepts directly to real-world decision making. The new edition also includes additional emphasis on automated B2B practices and the impact of the Internet.

General

Imprint:	South-Western College Publishing
Country of origin:	United States
Release date:	July 2018
First published:	2017
Authors:	Michael Hutt • Thomas Speh
Dimensions:	276 x 215 x 20mm (L x W x T)
Format:	Paperback
Pages:	352
Edition:	12th edition
ISBN-13:	978-0-357-03924-3
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-357-03924-6
Barcode:	9780357039243

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