How much can innovation contribute to the quality of life? How can
innovation be used to develop and market commercial products? These
are two major questions considered by an international symposium of
active researchers from the USA and Europe in the fields of
industrial innovation which was held at the University of
Strathclyde, Glasgow. The scope of the papers is extensive and
embraces the whole process of innovation, from invention through
development to commercialisation and diffusion. Some papers cover
broad general issues such as the social and economic consequences
of innovation and government policies towards innovation and
research and development. Others provide highly specific and
pragmatic advice upon the management of innovation and the
development of marketing strategies to promote the speedy
acceptance of new products and processes. Despite the diversity of
the contributions, a number of clear themes emerge. These include
the importance, for successful innovation, of clearly identifying
user needs and the need for total immersion in the detail of an
industry or market in order to understand the diffusion of an
innovation. In short, there is something in this book for anyone
who is concerned with the impact and influence of technological
innovation on our future.
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