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Campaign Craft - The Strategies, Tactics, and Art of Political Campaign Management, 5th Edition (Paperback, 5th Revised edition)
Loot Price: R1,220
Discovery Miles 12 200
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Campaign Craft - The Strategies, Tactics, and Art of Political Campaign Management, 5th Edition (Paperback, 5th Revised edition)
Expected to ship within 12 - 17 working days
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The go-to source on campaign management for nearly two decades is
now updated to cover the latest in contemporary campaign expertise
from general strategy to voter contact to the future of political
campaigns. Political campaigning reinvents itself at a furious
pace. This highly respected text recounts the evolution of modern
campaign management and shares strategies and tactics common to
American elections. Informed by the practical political experience
of three scholarly authors, the book weaves important academic
perspectives with insights garnered from close observation of
electoral practice. The fifth edition lays out the foundations of
modern campaign management, going on to explore critical steps in
running a "new style" campaign. Using fresh stories and recent
research, the book follows American electioneering from the
planning stages through Election Day and concludes with a view to
the future of political campaigning. Critical updates examine the
Tea Party movement, new political technologies, advances (and
challenges) in opinion polling and field experimentation, and
increasing polarization within the American electorate. New
material includes an exploration of the Super PACs and
non-candidate campaigns that are changing the strategic context of
American elections. Updates readers on rapidly evolving campaign
strategy and tactics Offers the ideal balance between practical
perspectives and scholarly literature Includes fresh information on
political polarization, strategic technologies, and online tools,
along with coverage of the debate between advocates of ballot
access and voter integrity Examines non-candidate players such as
Super PACs and educational non-profits
General
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