Social psychology studies one of civilization's most central
concerns: human relationships. By understanding people's beliefs,
attitudes, and desires, individuals can fashion relationships that
benefit all involved, rather than one person or group at the
expense of another. Written with a friendly style and engaging,
accessible language, the second edition of the popular textbook
Knowing People selects some of the best research in social
psychology and shows how it can improve people's lives. This
revised and updated edition includes clear descriptions of the
latest research and adds a new chapter on leadership and emotion.
Not only does Knowing People appeal to individual readers
interested in improving their relationships, but it is also
valuable as a supplemental text in a wide variety of social
science, business, and professional courses_in all areas where
successful interaction with other people is important.
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