0
Your cart

Your cart is empty

Books

Buy Now

Trading Up - Why Consumers Want New Luxury Goods - and How Companies Create Them (Paperback) Loot Price: R560
Discovery Miles 5 600
Trading Up - Why Consumers Want New Luxury Goods - and How Companies Create Them (Paperback): Michael J. Silverstein, Neil Fiske

Trading Up - Why Consumers Want New Luxury Goods - and How Companies Create Them (Paperback)

Michael J. Silverstein, Neil Fiske

 (sign in to rate)
Loot Price R560 Discovery Miles 5 600

Bookmark and Share

Expected to ship within 10 - 15 working days

These days no-one is shocked when an administrative assistant buys silk pjamas, or when a young professional chooses only premium wines. 'Trading Up' examines why luxury goods still retail at huge premiums, despite selling in greater volumes than ever before.

General

Imprint: Portfolio
Country of origin: United States
Release date: April 2008
First published: May 2008
Authors: Michael J. Silverstein • Neil Fiske
Dimensions: 208 x 141 x 23mm (L x W x T)
Format: Paperback
Pages: 300
ISBN-13: 978-1-59184-070-1
Categories: Books
Promotions
LSN: 1-59184-070-8
Barcode: 9781591840701

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Cooking Lekka - Comforting Recipes For…
Thameenah Daniels Paperback R300 R275 Discovery Miles 2 750
Kirstenbosch - A Visitor's Guide
Colin Paterson-Jones, John Winter Paperback R160 R144 Discovery Miles 1 440
Behind Prison Walls - Unlocking a Safer…
Edwin Cameron, Rebecca Gore, … Paperback R350 R310 Discovery Miles 3 100
Disciple - Walking With God
Rorisang Thandekiso, Nkhensani Manabe Paperback  (1)
R280 R239 Discovery Miles 2 390
Eight Days In July - Inside The Zuma…
Qaanitah Hunter, Kaveel Singh, … Paperback  (1)
R360 R337 Discovery Miles 3 370
Hiking Beyond Cape Town - 40 Inspiring…
Nina du Plessis, Willie Olivier Paperback R340 R306 Discovery Miles 3 060
Waterboy - Making Sense Of My Son's…
Glynis Horning Paperback R320 R288 Discovery Miles 2 880
Better Choices - Ensuring South Africa's…
Greg Mills, Mcebisi Jonas, … Paperback R350 R317 Discovery Miles 3 170
Expensive Poverty - Why Aid Fails And…
Greg Mills Paperback R360 R326 Discovery Miles 3 260
All Dhal'd Up - Every Day, Indian-ish…
Kamini Pather Hardcover R420 R329 Discovery Miles 3 290
Sabotage - Eskom Under Siege
Kyle Cowan Paperback  (2)
R340 R306 Discovery Miles 3 060
Insectopedia - The Secret World of…
Erik Holm Paperback  (3)
R350 R316 Discovery Miles 3 160

See more

Partners