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Trading Up - Why Consumers Want New Luxury Goods - and How Companies Create Them (Paperback) Loot Price: R560
Discovery Miles 5 600
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Trading Up - Why Consumers Want New Luxury Goods - and How Companies Create Them (Paperback): Michael J. Silverstein, Neil Fiske

Trading Up - Why Consumers Want New Luxury Goods - and How Companies Create Them (Paperback)

Michael J. Silverstein, Neil Fiske

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Loot Price R560 Discovery Miles 5 600

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These days no-one is shocked when an administrative assistant buys silk pjamas, or when a young professional chooses only premium wines. 'Trading Up' examines why luxury goods still retail at huge premiums, despite selling in greater volumes than ever before.

General

Imprint: Portfolio
Country of origin: United States
Release date: April 2008
First published: May 2008
Authors: Michael J. Silverstein • Neil Fiske
Dimensions: 208 x 141 x 23mm (L x W x T)
Format: Paperback
Pages: 300
ISBN-13: 978-1-59184-070-1
Categories: Books
Promotions
LSN: 1-59184-070-8
Barcode: 9781591840701

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