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Leading the Campaign - The President and Fundraising in Higher Education (Hardcover, 2nd Edition)
Loot Price: R1,458
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Leading the Campaign - The President and Fundraising in Higher Education (Hardcover, 2nd Edition)
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Leading the Campaign provides an overview of campaigns in higher
education. It emphasizes the leadership role of college and
university presidents, but also provides important insights on the
role of volunteers and fundraising professionals. It provides
lessons and examples that are relevant to all types of nonprofit
organizations. The campaign has endured over more than a century as
a principal strategy for advancing colleges and universities. It is
an approach to fundraising that is rooted in fundamentals of human
nature and values and its central principles have proven to be
effective under a variety of circumstances. This book focuses on
those central principles and how they are being applied in today's
changing environment. The second edition has been revised and
updated from the first edition, published in 2010, to provide
current data and examples. The book has been expanded to include
discussion of emerging trends in campaigns, including the increased
importance of social media and online giving. It includes numerous
examples drawn from various types of colleges and universities and
history-making campaigns.
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