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Navigating Corporate Cultures From Within - Making Sense of Corporate Values Seen From an Employee Perspective (Hardcover)
Loot Price: R2,353
Discovery Miles 23 530
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Navigating Corporate Cultures From Within - Making Sense of Corporate Values Seen From an Employee Perspective (Hardcover)
Series: Emerald Studies in Global Strategic Responsiveness
Expected to ship within 12 - 17 working days
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Navigating Corporate Cultures From Within offers a unique
perspective on the management of headquarter-subsidiary-host market
relationships with important insights on how to align corporate
values with a localized mindset among culturally diverse employees
and across a global enterprise. The shared norms and values that
constitute a specific cultural setting supposedly create a common
background for using a collective 'we' when referring to every
individual employee in the organization. Yet, company values are
engineered over time, are molded, and redesigned to match ongoing
changes in both the external and internal environment, and their
aim is to make the organization adapt faster to changing market
conditions, globally as well as in local host markets. This study
takes a closer look at the dynamic process of cultural renewal in a
complex multinational organization with a particular focus on the
role assumed by the individual employees. This is an entirely new
way of looking at the effects of important corporate values where a
common approach previously has been to look at organizational
culture from a confined top management perspective. The findings in
this book will be essential to the management of multinational
enterprises.
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