Michael Kempe entwickelt eine Kaufentscheidungstypologie, welche
auch die neueren Typen ungeplanten Kaufens berucksichtigt und weist
diese auf Basis einer Online-Befragung fur das Online-Shopping
empirisch nach."
General
| Imprint: |
Gabler Verlag
|
| Country of origin: |
Germany |
| Release date: |
August 2011 |
| First published: |
August 2011 |
| Authors: |
Michael Kempe
|
| Dimensions: |
210 x 148 x 18mm (L x W x T) |
| Format: |
Paperback - Trade
|
| Pages: |
299 |
| Edition: |
2011 ed. |
| ISBN-13: |
978-3-8349-3215-0 |
| Languages: |
German
|
| Subtitles: |
German
|
| Categories: |
Books >
Business & Economics >
Business & management >
Sales & marketing >
General
|
| LSN: |
3-8349-3215-9 |
| Barcode: |
9783834932150 |
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