In our globalized world economical processes get constantly more
and more connected with each other. Therefore they demand an
effective and optimized business communication between all involved
partners. Michael Kuhn presents in his book an overview of the
needs and requirements which occur during the application of
communication systems in modern business management, as well as of
the possible solutions. The author gives a detailed description of
the communication process and communication systems, which is
crucial for a better understanding of aspects of business
communication in modern business. A general analysis of three
modern communication systems provides a practical focus. The
systems are presented briefly with their general features and
criticized in the focus of the needs and requirements defined
beforehand. A profound analysis of one communication system at the
example of a fictive counselling company consolidates the
theoretical and practical knowledge about communication systems in
modern business structures. The analysis shows that today's
communication systems are able to handle various needs and
requirements of modern companies. The book is directed mostly to
decision-making units and managers in modern businesses.
General
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