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The Customer Loyalty Pyramid (Hardcover) Loot Price: R2,768
Discovery Miles 27 680
The Customer Loyalty Pyramid (Hardcover): Michael Lowenstein

The Customer Loyalty Pyramid (Hardcover)

Michael Lowenstein

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Loot Price R2,768 Discovery Miles 27 680 | Repayment Terms: R259 pm x 12*

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The vast majority of American companies have little awareness or knowledge of how their organizations must change strategically to improve their customers' loyalty and assessment of value. As customers increasingly perceive a sameness of products and services among companies, an intense focus on customer retention and lifetime value will differentiate successful organizations from others. Lowenstein develops concepts and approaches that enable company executives, managers, and staff to create a dynamic, proactive corporate commitment to customer advocacy and loyalty.

Moving past previous how-to-do-it books on customers, Lowenstein identifies the abilities and processes by which companies can achieve the new paradigms related to customer loyalty.The Seven S Framework, a management concept developed by Tom Peters and Robert Waterman while at McKinsey and Company, is combined with the author's own Customer Loyalty Pyramid DEGREESDSM to form the basis of this new, invaluable work. The concepts are innovative, and the applications are real-world.

General

Imprint: Praeger Publishers Inc
Country of origin: United States
Release date: November 1997
First published: November 1997
Authors: Michael Lowenstein
Dimensions: 235 x 156 x 17mm (L x W x T)
Format: Hardcover
Pages: 280
ISBN-13: 978-1-56720-076-8
Categories: Books > Business & Economics > General
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LSN: 1-56720-076-1
Barcode: 9781567200768

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