"A gem of a book. A lighthearted, humane and entertaining
explication of the core principles behind the successful use of
social media, with the Grateful Dead leading the way. Who knew?" -
Phil Brownstein, Intuit. Within this essential volume, leading
social media expert Michael Malone explains the key approaches and
philosophy that form the backbone of virtually every effective
social media implementation regardless of platforms used, whether
Facebook, Instagram, Pinterest, Twitter or other combined options.
Citing real world strategies adopted by such diverse brands as
WoodenBoat Magazine and the Grateful Dead, Malone lays out
fundamental guidelines without which no attempt at social media
outreach will succeed. Whether you are building a social media
presence catering to a large international constituency or local
fans of a popular neighborhood coffeehouse, Malone's insights are
sure to prove invaluable.
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