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George Gerbner - A Critical Introduction to Media and Communication Theory (Paperback, New edition)
Loot Price: R866
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George Gerbner - A Critical Introduction to Media and Communication Theory (Paperback, New edition)
Series: A Critical Introduction to Media and Communication Theory, 3
Expected to ship within 10 - 15 working days
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One of the world's most influential and prolific media scholars,
George Gerbner played a major role in the development of
communication theory and research. His critical approach to mass
communication changed the way we think about media industries, the
messages and images they produce, and their social and cultural
impacts. Gerbner is most widely known for his decades of work on
television violence, but his research and writing focused on many
other vital aspects of the symbolic cultural environment. This book
provides a broad-based introduction to Gerbner's theories of mass
communication, his long-term research on media content and effects,
and the critical and policy contributions of his work. Although
hundreds of studies have been conducted based on Gerbner's ideas,
this is the first volume to provide a concise and comprehensive
overview of his many contributions to the field.
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