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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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Publishing in the Digital Age - How Business Can Thrive in a Rapidly Changing Environment (Paperback)
Loot Price: R1,242
Discovery Miles 12 420
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Publishing in the Digital Age - How Business Can Thrive in a Rapidly Changing Environment (Paperback)
Expected to ship within 12 - 19 working days
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The world of publishing is evolving at an ever-increasing speed,
with developments in digital workstreams and products, customer
expectation, enriched content curation, and user-generated content
becoming commonplace. In Publishing in the Digital Age: How
Business Can Thrive in a Rapidly Changing Environment, Ross
discusses the most significant and recent developments in
educational and trade publishing, educational technology, and
marketing that has enabled a new generation of content creators to
reach more consumers. It is the only book that addresses disruption
in the industry head on. Building on the insights from his last
book, Dealing with Disruption: Lessons from the Publishing
Industry, Ross takes a fresh look at the publishing environment and
provides the reader with a clear view of how publishing has evolved
and how it has benefitted consumers regardless of their preferred
medium for accessing knowledge. Through an examination of what has
worked and what has not, and with Ross's unique perspective of more
than 35 years of publishing success, Publishing in the Digital Age
presents an indispensable overview of the publishing industry, how
it has evolved during the first quarter of the 21st century, and
how publishers, content providers, and consumers can benefit from
the many options that are available today. With insights from
industry leaders, Ross discusses new opportunities on the Web,
streaming services, and audio formats. He reviews new publishing
platforms and provides a practical guide for content developers to
address the knowledge needs of their constituents by giving readers
real-life, actionable examples of how best to publish their content
consistent with users' purchasing preferences. The book will be of
interest to specialists in education: K-12 and higher education,
the non-fiction trade, corporate education trainers, and specialist
sectors such as scholarly, technical, and medical publishing. It
includes clear applications for any business that is undergoing
transformation or is forced to make a radical pivot because of
sudden environmental changes or market conditions.
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