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Manufacturing Discontent - The Trap of Individualism in Corporate Society (Paperback, New)
Loot Price: R971
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Manufacturing Discontent - The Trap of Individualism in Corporate Society (Paperback, New)
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This book provides a radical take on individualism and the dark
side of corporate society. It argues that people everywhere are
being manipulated to think they have more choices when infact their
power is being steadily corroded by corporations. Written by a
well-respected and prolific professor of Economics, this book
provides the economic and historical context that is missing from
other books of this kind. Corporate power has a huge impact on the
rights and privileges of individuals - as workers, consumers, and
citizens. This book explores the myth of individualism, which makes
people perceive themselves as having choices, when in fact most
peoples' options are very limited. Perelman describes the
manufacture of unhappiness - the continual generation of
dissatisfaction with products people are encouraged to purchase and
quickly discard - and the complex techniques corporations employ to
avoid responsibility and accountability to their workers, consumers
and the environment. He outlines ways in which individuals can
surpass individualism and instead work together to check the
growing power of corporations. consumerism, Perelman, a professor
of economics, places these ideas within a proper economic and
historical context. He explores the limits of corporate
accountability and responsibility, and investigates the relation
between a wide range of phenomena such as food, fear and terrorism.
Highly readable, Manufacturing Discontent will appeal to anyone
with an interest in the way society works - and what really
determines the rights of individuals in a corporate society.
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