"I've made a career out of challenging conventional sales wisdom,
and I can tell you that very few writers have done this
effectively. It's not demolition that's hard; anyone can say that
everything you've ever read is wrong. The trick is building
something better in its place. The Contrarian Effect does this
well. It's filled with true stories about what works and what
doesn't. It's fun to read and will challenge your thinking."
--Neil Rackham, author of SPIN Selling
The Contrarian Effect is not for wimps.
If you're one of those Neanderthal salespeople who doesn't want
to adapt to the changing times, buy one of those books that will
tell you what you want to hear rather than what you need to hear.
Certainly don't buy this book. It could make you uncomfortable. It
could suggest you change the entire way you and your organization
approach selling. But, if you do buy this book, you'll make more
money and you'll even be more popular. Plus, you'll be a better
salesperson--and person--for it.
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