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Making New Zealand's Pop Renaissance - State, Markets, Musicians (Paperback)
Loot Price: R1,562
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Making New Zealand's Pop Renaissance - State, Markets, Musicians (Paperback)
Series: Ashgate Popular and Folk Music Series
Expected to ship within 12 - 17 working days
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Since the early 2000s New Zealand has undergone a pop renaissance.
Domestic artists' sales, airplay and concert attendance have all
grown dramatically while new avenues for 'kiwi' pop exports
emerged. Concurrent with these trends was a new collective
sentiment that embraced and celebrated domestic musicians. In
Making New Zealand's Pop Renaissance, Michael Scott argues that
this revival arose from state policies and shows how the state
built market opportunities for popular musicians through
public-private partnerships and organizational affinity with
existing music industry institutions. New Zealand offers an
instructive case for the ways in which 'after neo-liberal' states
steer and co-ordinate popular culture into market exchange by
incentivizing cultural production. Scott highlights how these music
policies were intended to address various economic and social
problems. Arriving with the creative industries' discourse and
policy making, politicians claimed these expanded popular music
supports would facilitate sustainable employment and a sense of
national identity. Yet popular music as economic and social policy
presents a paradox: the music industry generates commercial failure
and thus requires a large unattached pool of potential talent.
Considering this feature, Scott analyses how state programs induced
an informal economy of proto-pop production aimed at accessing
competitive state funding while simultaneously encouraging
musicians to adopt entrepreneurial subjectivities. In doing so he
argues New Zealand's music policies are a form of social policy
that unintentionally deploy hierarchical structures to foster
social inclusion amongst growing numbers of creative workers.
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