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Switching to Digital Television - UK Public Policy and the Market (Paperback)
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Switching to Digital Television - UK Public Policy and the Market (Paperback)
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Between 2008 and 2012 the UK plans to turn off its conventional
analogue terrestrial television and switch fully to digital TV.
This is part of a trend across all the technologically advanced
nations of the world. The city of Berlin led the way in 2003. The
Netherlands became the first country to switch fully in 2006.
Digital television was launched in the UK in 1998. Its growth has
been dramatic and by no means smooth. The decision to switch fully
is, at its heart, a political one: governments and regulators
manage terrestrial spectrum and are ultimately responsible for
switchover policy. Switching off the conventional analogue
television signals to which consumers (and voters) have been
accustomed for most of their lives poses a tricky political
challenge. It cannot be accomplished by government diktat.
Switching to Digital Television shows how, for success, public
policy needs to work in conjunction with both competitive market
forces and with organised broadcasting industry collaboration.
Switching to Digital Television is an authoritative study of the
policy of digital switchover. It is based primarily on UK
experience but includes comparative studies spanning the United
States, Japan and the leading countries of western Europe.
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