An innovative approach to winning more profitable sales in the
growing professional services industry
In recent years, professional services providers have had to
rethink their sales methods and adapt to profound changes in the
way clients buy services. In response, "Winning the Professional
Services Sale" argues for fundamental changes in the seller's
mindset and sales strategies. Rather than pressing the sale,
salespeople must help clients buy--the way that works best for each
client. This new approach gives buyers what they now want in a
services seller: a consultative problem solver, change agent, and
solution integrator, all rolled into one. Author Michael McLaughlin
presents a strategy for winning new business with a holistic
approach to each client relationship. Only by fully understanding a
sale from every angle, including its impact on the client's
business and career, can salespeople thrive in the new era of the
service economy.
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