The Social Psychology of Consumer Behavior brings together the
most promising and theoretically fruitful research developments by
internationally renowned scholars, whose work is at the cutting
edge of research. Experts from both fields - social psychology and
consumer behavior - provide an informed, up-to-date overview, from
an original integrative perspective.
The aim of this volume is two-fold. On the one hand, the
application of social psychology to consumer behavior is meant to
broaden the horizon of social psychologists. On the other hand,
students and researchers of consumer behavior will be offered an
advanced account of relevant theories tailored to their interests.
While the range of topics is rather broad - including the construal
of judgments and decisions, affective and cognitive feelings,
social and media influences, and goals and self-regulation - each
chapter is focused on one specific theoretical or methodological
perspective and thereby gives a comprehensive and penetrative
account of the relevant issues and the respective research.
The volume provides an invaluable resource to students,
researchers, and instructors in social psychology, consumer
psychology, consumer behavior, and marketing.
General
Imprint: |
Psychology Press
|
Country of origin: |
United Kingdom |
Series: |
Frontiers of Social Psychology |
Release date: |
December 2008 |
First published: |
2009 |
Editors: |
Michaela Wanke
|
Dimensions: |
229 x 152 x 27mm (L x W x T) |
Format: |
Hardcover
|
Pages: |
406 |
Edition: |
New |
ISBN-13: |
978-1-84169-498-6 |
Categories: |
Books >
Social sciences >
Psychology >
Social, group or collective psychology
|
LSN: |
1-84169-498-3 |
Barcode: |
9781841694986 |
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