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Social Psychology of Consumer Behavior (Paperback)
Loot Price: R1,628
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Social Psychology of Consumer Behavior (Paperback)
Series: Frontiers of Social Psychology
Expected to ship within 9 - 15 working days
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The Social Psychology of Consumer Behavior brings together the most
promising and theoretically fruitful research developments by
internationally renowned scholars, whose work is at the cutting
edge of research. Experts from both fields - social psychology and
consumer behavior - provide an informed, up-to-date overview, from
an original integrative perspective. The aim of this volume is
two-fold. On the one hand, the application of social psychology to
consumer behavior is meant to broaden the horizon of social
psychologists. On the other hand, students and researchers of
consumer behavior will be offered an advanced account of relevant
theories tailored to their interests. While the range of topics is
rather broad - including the construal of judgments and decisions,
affective and cognitive feelings, social and media influences, and
goals and self-regulation - each chapter is focused on one specific
theoretical or methodological perspective and thereby gives a
comprehensive and penetrative account of the relevant issues and
the respective research. The volume provides an invaluable resource
to students, researchers, and instructors in social psychology,
consumer psychology, consumer behavior, and marketing.
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