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Strategic Sport Management - Sustainability of Sports Clubs (Hardcover, 1st ed. 2021)
Loot Price: R3,508
Discovery Miles 35 080
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Strategic Sport Management - Sustainability of Sports Clubs (Hardcover, 1st ed. 2021)
Series: Contributions to Management Science
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Sport, and in particular the sporting environment, has undergone
significant changes in recent decades. The social significance and
commercialization of sport; the use of new technologies and
organizational structures; and the involvement of various
stakeholders matter more today than ever before. This book
addresses the key influence of stakeholders in particular on the
activities of sports organizations, taking into account certain
territorial differences around the world, but also within Europe.
The authors explain the key characteristics of the management of
sports organizations as opposed to other organizations. These
include the strategic management and setting of long-term goals
such as sporting success, sustainable funding, youth training, and
community building. The authors present a strategic model for these
goals and stakeholders in the context of sport, together with
research-based case studies in which the critical factors in the
strategic management of successful and unsuccessful sports
organizations are identified.
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