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High-Tech Entrepreneurship - Managing Innovation, Variety and Uncertainty (Hardcover)
Loot Price: R5,008
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High-Tech Entrepreneurship - Managing Innovation, Variety and Uncertainty (Hardcover)
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High-tech businesses form a crucial part of entrepreneurial
activity in some ways representing very typical examples of
entrepreneurship, yet in some ways representing quite different
challenges. The uncertainty in innovation and advanced technology
makes it difficult to use conventional economic planning models,
and also means that the management skills used in this area must be
more responsive to issues of risk, uncertainty and evaluation than
in conventional business opportunities.
While entrepreneurial courses do reflect the importance of
high-tech businesses, they often lack the resources needed to teach
this in a way that goes beyond standard how to start up a business
courses whilst not focusing solely on theoretical models. This book
specifically focuses on the mix of theory and practice needed to
accurately inform students. Key topics covered include:
* uncertainty and innovation
* entrepreneurial finance
* marketing technological innovations
* high-tech incubation management.
Including case studies to give practical insights into genuine
business examples, this comprehensive book has a distinctly
real-world focus throughout. Edited by a multi-national team, it
draws together leading writers and researchers from across Europe,
and is therefore a must-read for all those involved in advanced
entrepreneurship with specific interests in high-tech start-ups.
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