More so than even the exchange of goods, the exchange of
technology among nations has increased dramatically. Exchanges are
evolving and so is the role of developed and developing nations. Le
Goc leads readers through the basic concepts of technology
transfer. He includes an entire section on joint ventures. He also
synthesizes a wide range of material by means of an integrated
approach to the practical techniques of technology transfer
internationally. Also included are specific and special methods of
technology transfer, their precise applications, and the export of
goods and services, licensing, turnkey operations, management
contracts, franchises, joint ventures, and wholly owned
subsidiaries. The result is a book that is useful not only as a
university textbook in international business, but one that will
also give executives and managers the information they need to take
the next steps toward acquiring true expertise.
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