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Beyond Monopoly - Globalization and Contemporary Italian Media (Hardcover)
Loot Price: R3,940
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Beyond Monopoly - Globalization and Contemporary Italian Media (Hardcover)
Series: Critical Media Studies
Expected to ship within 10 - 15 working days
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Current trends of globalization have influenced the social,
economic, and political framework of national media worldwide. In
recent years, the field of media studies has focused on
globalization as a phenomenon that has greatly impacted the
production and reception of media formats. By reshaping local
economies, diversifying societies, and introducing digital
technologies, the globalization of media has enacted a process of
re-definition of national and local broadcasting. Beyond Monopoly:
Globalization and Contemporary Italian Media examines the impact of
globalization on contemporary Italian media. By engaging both the
production and reception levels of different media, this volume
assesses the extent to which Italian media have been part of
current trends of media flows and have responded to the centrifugal
and centripetal forces of globalization. The contributors to this
edited volume touch upon a wide diversity of issues, such as
foreign ownership on Satellite TV, the effects of digital
technology on media policy making, and the framing of "Otherness"
in the news. Beyond Monopoly provides a unique case study of the
complexity of national media in the era of globalization that will
appeal to students as well as scholars of global and national media
systems.
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