Like every discipline, Rhetorical Studies relies on a technical
vocabulary to convey specialized concepts, but few disciplines rely
so deeply on a set of terms developed so long ago. Pathos, kairos,
doxa, topos—these and others originate from the so-called
classical world, which has conferred on them excessive authority.
Without jettisoning these rhetorical terms altogether, this
handbook addresses critiques of their ongoing relevance,
explanatory power, and exclusionary effects. A New Handbook of
Rhetoric inverts the terms of classical rhetoric by applying to
them the alpha privative, a prefix that expresses absence. Adding
the prefix α- to more than a dozen of the most important terms in
the field, the contributors to this volume build a new vocabulary
for rhetorical inquiry. Essays on apathy, akairos, adoxa, and
atopos, among others, explore long-standing disciplinary habits,
reveal the denials and privileges inherent in traditional
rhetorical inquiry, and theorize new problems and methods. Using
this vocabulary in an analysis of current politics, media, and
technology, the essays illuminate aspects of contemporary culture
that traditional rhetorical theory often overlooks. Innovative and
groundbreaking, A New Handbook of Rhetoric at once draws on and
unsettles ancient Greek rhetorical terms, opening new avenues for
studying values, norms, and phenomena often stymied by the
tradition. In addition to the editor, the contributors include
Caddie Alford, Benjamin Firgens, Cory Geraths, Anthony J. Irizarry,
Mari Lee Mifsud, John Muckelbauer, Bess R. H. Myers, Damien Smith
Pfister, Nathaniel A. Rivers, and Alessandra Von Burg.
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