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Books > Social sciences > Sociology, social studies > Social issues
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The Big Smallness - Niche Marketing, the American Culture Wars, and the New Children s Literature (Hardcover)
Loot Price: R5,069
Discovery Miles 50 690
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The Big Smallness - Niche Marketing, the American Culture Wars, and the New Children s Literature (Hardcover)
Series: Children's Literature and Culture
Expected to ship within 12 - 19 working days
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This book is the first full-length critical study to explore the
rapidly growing cadre of amateur-authored, independently-published,
and niche-market picture books that have been released during the
opening decades of the twenty-first century. Emerging from a
powerful combination of the ease and affordability of desktop
publishing software; the promotional, marketing, and distribution
possibilities allowed by the Internet; and the tremendous national
divisiveness over contentious socio-political issues, these texts
embody a shift in how narratives for young people are being
creatively conceived, materially constructed, and socially consumed
in the United States. Abate explores how titles such as My Parents
Open Carry (about gun laws), It's Just a Plant (about marijuana
policy), and My Beautiful Mommy (about the plastic surgery
industry) occupy important battle stations in ongoing partisan
conflicts, while they are simultaneously changing the landscape of
American children's literature. The book demonstrates how texts
like Little Zizi and Me Tarzan, You Jane mark the advent of not
simply a new commercial strategy in texts for young readers; they
embody a paradigm shift in the way that narratives are being
conceived, constructed, and consumed. Niche market picture books
can be seen as a telling barometer about public perceptions
concerning children and the social construction of childhood, as
well as the function of narratives for young readers in the
twenty-first century. At the same time, these texts reveal
compelling new insights about the complex interaction among
American print culture, children's reading practices, and consumer
capitalism. Amateur-authored, self-published, and specialty-subject
titles reveal the way in which children, childhood, and children's
literature are both highly political and heavily politicized in the
United States. The book will be of interest to scholars and
students in the fields of American Studies, children's literature,
childhood studies, popular culture, political science,
microeconomics, psychology, advertising, book history, education,
and gender studies.
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