Books > Social sciences > Psychology > Social, group or collective psychology
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Copycats and Contrarians - Why We Follow Others... and When We Don't (Hardcover)
Loot Price: R690
Discovery Miles 6 900
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Copycats and Contrarians - Why We Follow Others... and When We Don't (Hardcover)
Expected to ship within 9 - 15 working days
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Rioting teenagers, tumbling stock markets, and the spread of
religious terrorism appear to have little in common, but all are
driven by the same basic instincts: the tendency to herd, follow,
and imitate others. In today's interconnected world, group choices
all too often seem maladaptive. With unprecedented speed,
information flashes across the globe and drives rapid shifts in
group opinion. Adverse results can include speculative economic
bubbles, irrational denigration of scientists and other experts,
seismic political reversals, and more. Drawing on insights from
across the social, behavioral, and natural sciences, Michelle
Baddeley explores contexts in which behavior is driven by the herd.
She analyzes the rational vs. nonrational and cognitive vs.
emotional forces involved, and she investigates why herding only
sometimes works out well. With new perspectives on followers,
leaders, and the pros and cons of herd behavior, Baddeley shines
vivid light on human behavior in the context of our
ever-more-connected world.
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