Quality of design has been an indispensable component of successful
sales strategies since time immemorial, and has only gained in
importance in the age of internet sales. Retail shopping must be
fun and passionately celebrated as an emotional experience. Since
one trend chases the next, design must display sustainability and
flexibility or to precisely feature the current collection. Whether
it be urban-casual, street-fashion, pret-a-porter or haute-couture,
the task is to provide the perfect stage for each fashion and to
address the right target group. After a short historical essay,
Fashion World shows how goods are successfully displayed today. The
spectrum ranges from strident designer shops to elegant boutiques,
to prestigious flagship stores. Every design in this book is
tailored to its task.
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