Media interest in food has intensified in recent years, leading to
a contemporary food landscape where 'alternative' food practices
are increasingly visible. Concerns that were once exclusively the
domain of activist movements motivated by environmental, animal
rights, health and anti-corporate agendas are now central to
primetime television cooking shows, mobile apps and social media.
This book is the first to explore the impact of popular media and
culture on contemporary food politics. Through examination of a
range of media and cultural texts, including news, digital media,
advertising and food labelling, it brings together leading and
emerging scholars in food studies, media and communications,
sociology, law, policy studies, business, and geography. The book
explores the practices of alternative food movements, the marketing
techniques of conventional and alternative food producers, and the
relationships between food industries, media, and the public.
Covering topics ranging from agtech start-ups and social justice
projects, to new ways of mediating food waste, celebrity, and
'ethical' foods, Alternative Food Politics reveals the importance
of media as a driver of food system transformation. This is a
pivotal time for media and food industries, and this book is
essential reading for scholars and students seeking to better
understand the futures, possibilities and limits of food politics
today.
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