Exploring poetry scrapbooks, old-time radio show recordings,
advertising verse, corporate archives, and Hallmark greeting cards,
among other unconventional sources, Mike Chasar casts American
poetry as an everyday phenomenon consumed and created by a vast
range of readers. He shows how American poetry in the first half of
the twentieth century and its reception helped set the stage for
the dynamics of popular culture and mass media today.
Poetry was then part and parcel of American popular culture,
spreading rapidly as the consumer economy expanded and companies
exploited its profit-making potential. Poetry also offered ordinary
Americans creative, emotional, political, and intellectual modes of
expression, whether through scrapbooking, participation in radio
programs, or poetry contests. Reenvisioning the uses of
twentieth-century poetry, Chasar provides a richer understanding of
the innovations of modernist and avant-garde poets and the American
reading public's sophisticated powers of feeling and
perception.
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