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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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Principled Persuasion in Employee Communication (Paperback, New edition)
Loot Price: R1,286
Discovery Miles 12 860
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Principled Persuasion in Employee Communication (Paperback, New edition)
Expected to ship within 12 - 17 working days
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Principled Persuasion in Employee Communication highlights a new
but significant dilemma for organisational leaders. Will they
continue on the same track that, since the nineteenth century, has
led them to exert increasing control over their employees? Or will
they take another path, one that leads towards a new type of
working environment where the culture encourages freedom of
communication and movement? This book argues for an approach to
employee communication that sets out to liberate employees from the
stifling constraints that organisations continue to impose on them.
Principled Persuasion is so-called because it uses persuasive
techniques, based on clear principles, to create new,
forward-looking organisational cultures. It sets out to increase
employee happiness and minimise the harms done to employees at
work. It grounds itself on a strong ethical base composed of
fundamental, universal principles. It introduces a new approach to
the use of language, not only calling for more clarity and meaning
in organisational communication, but also for a more conscious use
of rhetorical techniques to change vocabulary, metaphors and
internal dialogue for the better. Make no mistake, most
organisations have totally underrated the strategic importance of
employee communication. Principled Persuaders understand that the
key to dealing with the unpredictable events about to unfold in the
twenty-first century will be a new way of communicating with the
workforce. The flexibility, adaptability and innovation that will
be needed to survive and prosper in coming decades can only be
achieved by liberating employees, not imprisoning them further in
established systems and processes.
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