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Push - Software Design and the Cultural Politics of Music Production (Hardcover)
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Push - Software Design and the Cultural Politics of Music Production (Hardcover)
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Push: Software Design and the Cultural Politics of Music Production
shows how changes in the design of music software in the first
decades of the twenty-first century shaped the production
techniques and performance practices of artists working across
media, from hip-hop and electronic dance music to video games and
mobile apps. Emerging alongside developments in digital music
distribution such as peer-to-peer file sharing and the MP3 format,
digital audio workstations like FL Studio and Ableton Live
introduced design affordances that encouraged rapid music creation
workflows through flashy, "user-friendly" interfaces. Meanwhile,
software such as Avid's Pro Tools attempted to protect its status
as the "industry standard," "professional" DAW of choice by
incorporating design elements from pre-digital music technologies.
Other software, like Cycling 74's Max, asserted its alterity to
"commercial" DAWs by presenting users with nothing but a blank
screen. These are more than just aesthetic design choices. Push
examines the social, cultural, and political values designed into
music software, and how those values become embodied by musical
communities through production and performance. It reveals ties
between the maximalist design of FL Studio, skeuomorphic design in
Pro Tools, and gender inequity in the music products industry. It
connects the computational thinking required by Max, as well as
iZotope's innovations in artificial intelligence, with the cultural
politics of Silicon Valley's "design thinking." Finally, it thinks
through what happens when software becomes hardware, and users
externalize their screens through the use of MIDI controllers,
mobile media, and video game controllers. Amidst the perpetual
upgrade culture of music technology, Push provides a model for
understanding software as a microcosm for the increasing
convergence of globalization, neoliberal capitalism, and
techno-utopianism that has come to define our digital lives.
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